Embedded Files
We are a team of consumer behaviour researchers interested in understanding makeshifting: a grassroots practice that involves reusing objects, their parts, idle materials, and even waste to adjust, improve, or invent consumption objects, often in ingenious ways.
Our project focuses on gambiarra, the term for makeshifting in Brazil, where the social practice is linked to national identity and celebrated as an artistic expression.
Somos uma equipe de pesquisadores de consumo interessados em entender melhor como o povo brasileiro utiliza os recursos que estão à mão para consertar, reformar e criar soluções caseiras e criativas.
É a famosa gambiarra!
Here are some makeshift solutions shared by the research informants:
Many culture-specific terms for makeshit practise are found around the world, such as bodge (UK), tapullo (Italy), urawaza (Japan), jua kali (Kenya), jugaad (India) and gambiarra (Brazil).
We chose the term makeshifting to amalgamate any lay term that describes a social practice whereby consumers use materials, parts, and objects at hand to adjust, improve, or invent solutions to their needs and desires for goods or services that are sometimes not available or existing in their markets.
GROUP MEMBERS:
Marcia Christina Ferreira, The Essex University
Daiane Scaraboto, University of Melbourne
Bernardo Figueiredo, RMIT University
Eliane Zamith Brito, Fundação Getulio Vargas
Adriana Schneider Dallolio, Fundação Getulio Vargas
Visit our Facebook:
This homepage was partially funded by the Brunel Research Initiative & Enterprise Fund (BRIEF). An initial pump-priming fund for this project was secured from the Research Centre for Global Lives at Brunel University London.
Google Sites
Report abuse