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We are a team of consumer behaviour researchers interested in understanding makeshifting: an amateur design practice (Atkinson, 2006) that blurs the boundary between production and consumption with consumers directly involved in both creating and producing bespoke solutions that fit their unique material, social, and cultural environment.
Somos uma equipe de pesquisadores de consumo interessados em entender melhor como o povo brasileiro utiliza os recursos que estão à mão para consertar, reformar e criar soluções caseiras e criativas.
É a famosa gambiarra!
Here are some makeshift solutions shared by the research informants:
Many culture-specific terms for makeshit practise are found around the world, such as bodge (UK), tapullo (Italy), urawaza (Japan), jua kali (Kenya), jugaad (India) and gambiarra (Brazil).
We chose the term makeshifting to amalgamate any lay term that describes a social practice whereby consumers use materials, parts, and objects at hand to adjust, improve, or invent solutions to their needs and desires for goods or services that are sometimes not available or existing in their markets.
GROUP MEMBERS:
Marcia Christina Ferreira, The Essex University
Daiane Scaraboto, University of Melbourne
Bernardo Figueiredo, RMIT University
Eliane Zamith Brito, Fundação Getulio Vargas
Adriana Schneider Dallolio, Fundação Getulio Vargas
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This homepage was funded by Brunel Research Initiative & Enterprise Fund (BRIEF). An initial pump-priming fund was secured from the Research Centre for Global Lives also at Brunel University London.
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